In the hunt for that defining product, Casey shops several times a year in Paris and Milan, in addition to New York. Noting the diversity of shopping options on King Street, Casey says she differentiates herself from the competition by “catering to the traditional woman, with a twist-one who wants to be a little more upscale and classy.” I’m so grateful to Jordan Lash, Grady Irving and Croghan’s, which has been here for years, and treats all us newcomers with care and inclusiveness.” A lot of people have joined forces on King Street to work together.
“In 2006, I sold the Virginia store and moved to Charleston,” says Casey. “Rebecca loved it too and decided she wanted to live here.”Ĭasey says Rebecca had a solid track record in retail, so they eventually opened their second store on King Street, and she ran it until stepping down to spend more time with her family.
“I just loved Charleston, so I flew my daughter down to have a look,” says Casey. Fast-forward 12 years to 2000, when a trip to the South Carolina Lowcountry led to chapter two of The Finicky Filly story. My mom told me the thing she always feared for me was that I had no fear.” “My husband had just bought a property in Middleburg, so I decided to open a shop in it-with zero experience. “I found very early on that I loved dressing women, to have them look their best,” she explains. Casey opened the first iteration of the boutique in her hometown of historic Middleburg, hence the name The Finicky Filly. Which makes sense, considering she grew up in Virginia horse country, where the hunt is paramount and locals are fond of names evoking all things equestrian, foxes and hounds. “Jeans and the best white shirt I can find-and a jacket that has some interest to it.” Asked to name a fashion icon she admires, and to define her personal style, she laughs out loud and says she doesn’t have one. It may surprise you to learn that judy casey is anything but the fancy filly you might imagine the owner of a luxury women’s boutique to be.
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